wholepalOne platform.
Your whole network. One upload.
Wholepal is the platform where FMCG suppliers and wholesalers manage and exchange product data. Suppliers upload once — our AI structures and validates it, then distributes it to every connected trading partner, ERP-ready.
Product data sharing, made instant.
For years, product data has moved on hundreds of complex spreadsheets — slow, error-prone and re-keyed by hand at every step. Wholepal automates it entirely: the new industry standard for instant, accurate product data exchange.
Digital automation for everything product data.
Not just new listings. Wholepal automates the full lifecycle of product information between suppliers and their trading partners — with more capability landing all the time.
The gains, on both sides of the exchange.
What suppliers and trading partners get the day they switch to Wholepal.
Three steps. Zero re-entry.
Upload once
Suppliers drop in product data any way they have it — Excel, PDF, Word, images. No rigid template to fight.
AI structures & maps
Wholepal extracts, validates and structures every field, then maps it to each partner's requirements.
Distributes everywhere
Clean, ERP-ready data flows to every connected trading partner at once. No chasing. No missed listings.
Built for both sides of the trade.
Clean supplier data, on tap.
Onboard suppliers in a fraction of the time and receive accurate, structured, ERP-ready data — every time.
- Faster supplier onboarding — days, not weeks
- One trusted source of truth for every product record
- Near error-free data into your ERP and downstream systems
- Price changes, promotions & compliance — all in one place
List once. Reach every partner.
Stop re-keying the same product data into a different form for every customer. Do it once — Wholepal does the rest.
- No more repeat form-filling, ever
- Reach every connected wholesaler from a single upload
- Get listed faster and capture the commercial window
- Own one accurate, always-current product library
“Wholepal will change the industry.”
Wholepal is a huge and exciting step forward in creating time, efficiency and accuracy for our teams and our suppliers using AI. Thank you for identifying the problem and providing a fantastic solution.
Product data is fundamental to how we operate. Wholepal removes the friction from supplier onboarding and data updates — giving us far greater confidence in accuracy while saving our team's valuable time.
The way our industry handles product data hasn't changed in years, and that needs to shift. Wholepal makes it as straightforward as possible for suppliers to do business with us.
A huge demonstration of leadership and foresight in moving the sector forward. Wholepal reduces our admin burden and improves business growth. Adopting AI to fast-track product data is where the industry needs to go.
Structured data today.
Predictive intelligence tomorrow.
Wholepal isn't another software platform — it's the digital infrastructure layer for wholesale. Built to evolve, built to last.
Predictive AI
Surfacing profit-driving actions before you ask.
Promotions
Promotional calendars and deals data across the network.
Compliance
Deadline tracking, audit trail and regulatory alerts.
ERP integration
Direct integration into partner ERPs.
Shape the future of the supply chain.
Book a 20-minute demo and see your own product data flow through Wholepal — to every connected partner, instantly.
hello@wholepal.com