wholepal
For trading partners

Onboard suppliers in days, not months.

Replace bespoke New Line Forms and manual data chasing with one intelligent, AI-validated pipeline that feeds clean, structured product data straight into your systems.

ACCURATE DATA → YOUR ERPWholepal platformYour ERP systemProduct recordBarcodesWeights & dimensionsAllergens & compliance
How it works for you

From supplier upload to your ERP.

1

Suppliers upload

Your suppliers add products to your Wholepal instance — in any format they already have.

2

AI validates

Wholepal structures and validates every field against your exact data schema and rules.

3

Data lands clean

Accurate, ERP-ready records flow into your systems via API, webhook or configured CSV.

4

Changes stay in sync

Price changes, promotions and compliance updates flow through automatically — no re-keying.

Why trading partners choose Wholepal

Less admin. Cleaner data. Faster listings.

Onboard in days

Suppliers self-serve through one guided, AI-validated pipeline — no more chasing spreadsheets across your commercial team.

One source of truth

Every product record — descriptions, barcodes, case configs — accurate, structured and consistent across your business.

ERP-ready, error-free

Near error-free data flows straight into your ERP, warehouse and downstream systems via API, webhook or CSV.

Faster time to shelf

Get new lines live at the pace they're developed — capturing the commercial opportunity before it ticks away.

Compliance at source

Allergens, ingredients, HFSS and EPR captured correctly the first time — with a full audit trail.

Live in weeks

A 90-day deployment, not a 12-month enterprise rollout — with a UK-based team alongside you throughout.

One platform · both sides of the trade

Digital automation for everything product data.

Not just new listings. Wholepal automates the full lifecycle of product information between suppliers and their trading partners — with more capability landing all the time.

What Wholepal automates
Supplierslist & maintain
Trading partnersreceive & sync
New product listings
Existing product changes
Cost price increases
Commercial changes
Compliance sharing
Variant management
Product imagery
+ variant management, imagery & much more — with new capability shipping continuously
The impact

The gains, on both sides of the exchange.

What suppliers and trading partners get the day they switch to Wholepal.

Efficiency
95%
of manual data work, eliminated
Speed
20×
faster product data entry — 8 hours down to 5 minutes
Accuracy
99%
reduction in product-data errors
Teams
50%
efficiency gain across commercial & admin teams
Growth
20%
revenue uplift from faster time-to-shelf
Exchange
Instant
data exchange, down from 12 weeks
Onboarding
Days
to onboard suppliers, not weeks
Coverage
1 → all
one upload reaches every connected partner

“Wholepal will change the industry.”

James Bielby · CEO, The Federation of Wholesale Distributors

Wholepal is a huge and exciting step forward in creating time, efficiency and accuracy for our teams and our suppliers using AI. Thank you for identifying the problem and providing a fantastic solution.

Simon Hannah
Simon Hannah
CEO, JW Filshill

Product data is fundamental to how we operate. Wholepal removes the friction from supplier onboarding and data updates — giving us far greater confidence in accuracy while saving our team's valuable time.

Chris Miller
Chris Miller
COO, JW Filshill

The way our industry handles product data hasn't changed in years, and that needs to shift. Wholepal makes it as straightforward as possible for suppliers to do business with us.

Cheryl Hope
Cheryl Hope
Trading Director, Parfetts / Go Local

A huge demonstration of leadership and foresight in moving the sector forward. Wholepal reduces our admin burden and improves business growth. Adopting AI to fast-track product data is where the industry needs to go.

Simon Gray
Simon Gray
Founder, Boost / AG Barr
Get in touch

See it with your own supplier data.

Book a demo and we'll show you clean, structured product data flowing straight into your systems.

hello@wholepal.com