List once. Reach every trading partner.
Stop re-keying the same product data into a different form for every customer. Upload once — Wholepal structures it and distributes clean, ERP-ready data to every connected partner, instantly.
From your products to every partner.
Upload your products
Drop in what you have — Excel, PDF, Word or images. Any format, one time.
AI structures & maps
Wholepal extracts and structures every field, then maps it to each partner's requirements.
Distribute instantly
Clean, ERP-ready data reaches every connected trading partner at once — portal-compatible.
Maintain one library
Update a product once and the change flows to every partner automatically.
One upload. Every customer. Zero re-entry.
Upload once
Add your products any way you have them — Excel, PDF, Word, images. No bespoke form per customer, ever.
Reach every partner
One upload distributes to every connected wholesaler — mapped to each of their requirements automatically.
Get listed faster
Move from submission to live listing in days, not weeks — and capture the commercial window first.
One product library
Maintain a single accurate, always-current source of truth — update once and it's everywhere.
Right first time
AI validation catches gaps and errors before they reach your customers — no rejections, no rework.
Hours given back
The manual re-entry and chasing disappears — freeing your team for relationships and growth.
Digital automation for everything product data.
Not just new listings. Wholepal automates the full lifecycle of product information between suppliers and their trading partners — with more capability landing all the time.
The gains, on both sides of the exchange.
What suppliers and trading partners get the day they switch to Wholepal.
“Wholepal will change the industry.”
Wholepal is a huge and exciting step forward in creating time, efficiency and accuracy for our teams and our suppliers using AI. Thank you for identifying the problem and providing a fantastic solution.

Product data is fundamental to how we operate. Wholepal removes the friction from supplier onboarding and data updates — giving us far greater confidence in accuracy while saving our team's valuable time.

The way our industry handles product data hasn't changed in years, and that needs to shift. Wholepal makes it as straightforward as possible for suppliers to do business with us.

A huge demonstration of leadership and foresight in moving the sector forward. Wholepal reduces our admin burden and improves business growth. Adopting AI to fast-track product data is where the industry needs to go.

Put an end to repeat form-filling.
Book a demo and see your products reach every connected trading partner from a single upload.
hello@wholepal.com