wholepal
For suppliers

List once. Reach every trading partner.

Stop re-keying the same product data into a different form for every customer. Upload once — Wholepal structures it and distributes clean, ERP-ready data to every connected partner, instantly.

UPLOAD ONCESHARED TO ALLYour products
How it works for you

From your products to every partner.

1

Upload your products

Drop in what you have — Excel, PDF, Word or images. Any format, one time.

2

AI structures & maps

Wholepal extracts and structures every field, then maps it to each partner's requirements.

3

Distribute instantly

Clean, ERP-ready data reaches every connected trading partner at once — portal-compatible.

4

Maintain one library

Update a product once and the change flows to every partner automatically.

Why suppliers choose Wholepal

One upload. Every customer. Zero re-entry.

Upload once

Add your products any way you have them — Excel, PDF, Word, images. No bespoke form per customer, ever.

Reach every partner

One upload distributes to every connected wholesaler — mapped to each of their requirements automatically.

Get listed faster

Move from submission to live listing in days, not weeks — and capture the commercial window first.

One product library

Maintain a single accurate, always-current source of truth — update once and it's everywhere.

Right first time

AI validation catches gaps and errors before they reach your customers — no rejections, no rework.

Hours given back

The manual re-entry and chasing disappears — freeing your team for relationships and growth.

One platform · both sides of the trade

Digital automation for everything product data.

Not just new listings. Wholepal automates the full lifecycle of product information between suppliers and their trading partners — with more capability landing all the time.

What Wholepal automates
Supplierslist & maintain
Trading partnersreceive & sync
New product listings
Existing product changes
Cost price increases
Commercial changes
Compliance sharing
Variant management
Product imagery
+ variant management, imagery & much more — with new capability shipping continuously
The impact

The gains, on both sides of the exchange.

What suppliers and trading partners get the day they switch to Wholepal.

Efficiency
95%
of manual data work, eliminated
Speed
20×
faster product data entry — 8 hours down to 5 minutes
Accuracy
99%
reduction in product-data errors
Teams
50%
efficiency gain across commercial & admin teams
Growth
20%
revenue uplift from faster time-to-shelf
Exchange
Instant
data exchange, down from 12 weeks
Onboarding
Days
to onboard suppliers, not weeks
Coverage
1 → all
one upload reaches every connected partner

“Wholepal will change the industry.”

James Bielby · CEO, The Federation of Wholesale Distributors

Wholepal is a huge and exciting step forward in creating time, efficiency and accuracy for our teams and our suppliers using AI. Thank you for identifying the problem and providing a fantastic solution.

Simon Hannah
Simon Hannah
CEO, JW Filshill

Product data is fundamental to how we operate. Wholepal removes the friction from supplier onboarding and data updates — giving us far greater confidence in accuracy while saving our team's valuable time.

Chris Miller
Chris Miller
COO, JW Filshill

The way our industry handles product data hasn't changed in years, and that needs to shift. Wholepal makes it as straightforward as possible for suppliers to do business with us.

Cheryl Hope
Cheryl Hope
Trading Director, Parfetts / Go Local

A huge demonstration of leadership and foresight in moving the sector forward. Wholepal reduces our admin burden and improves business growth. Adopting AI to fast-track product data is where the industry needs to go.

Simon Gray
Simon Gray
Founder, Boost / AG Barr
Get in touch

Put an end to repeat form-filling.

Book a demo and see your products reach every connected trading partner from a single upload.

hello@wholepal.com